Linkage between a company’s vision and strategy and their OKRs
There is a strong linkage between a company’s vision and strategy and their OKRs. OKRs (Objectives and Key Results) are a tool used to align and drive progress towards a company’s overall vision and strategy.
Here’s how to create the linkage between a company’s vision and strategy and their OKRs:
- Start with the vision and strategy: Clearly define the company’s vision and overall strategy, including the goals and objectives that support the vision and strategy.
- Align OKRs with vision and strategy: Ensure that the objectives and key results of each team and individual are aligned with the company’s overall vision and strategy. This helps ensure that everyone is working towards a common goal and that progress is being made towards the overall vision and strategy.
- Communicate the linkage: Clearly communicate the linkage between the company’s vision and strategy and the OKRs to all stakeholders, including employees, managers, and executives. This helps ensure everyone is aware of the overall goals and objectives and understands how their work contributes to the vision and strategy.
- Regularly review and adjust: Regularly review and adjust the OKRs to ensure they are aligned with the company’s vision and strategy. This helps keep the focus on the most important goals and objectives and ensures progress is being made towards the overall vision and strategy.
By creating a clear linkage between a company’s vision and strategy and their OKRs, organizations can ensure that everyone is working towards the same goals and that progress is being made towards achieving the overall vision and strategy.
Google has a company purpose of “to organize the world’s information and make it universally accessible and useful.” This purpose serves as the guiding principle for the company and informs their overall strategy.
Google’s OKRs are aligned with this purpose and focus on improving their products and services to better serve their customers. For example, one of their OKRs might be “Improve search results relevance by X% within the next quarter.” This objective is aligned with their company purpose of making information accessible and useful, and the key result (improvement in search results relevance) helps measure progress towards that goal.
Another example might be “Expand Google Maps coverage to X new countries within the next year.” This objective aligns with the company purpose of organizing information, and the key result (expansion of coverage to new countries) helps measure progress towards that goal.
By aligning their OKRs with their company purpose, Google is able to focus on the most important goals and objectives and ensure that everyone is working towards the same vision. This helps drive progress towards achieving their company purpose and ensures that their products and services continue to improve and meet the needs of their customers.