IT products and services sector is in the forefront of B2B CX revolution. We conducted an interview with Mr. Anand Prakash, VP – Quality, HCL Infosystems about evolving role of CX in IT sector and to share some of the industry best practices. Mr. Prakash has over 3 decades of industry experience in HCL, Wipro, […]
I even don’t know if there is any such tool that is considered best! I also need to quality the question first before answering it. What do you mean by “Tool”? Is it a software tool or a technique such as a ‘process mapping technique’. I’m going to answer this question by considering the latter […]
B2B companies are still in honeymoon when it comes to CX (Customer Experience). Whether or not you agree with me on this, it is certainly an equivocal ‘yes’ when it comes to B2B companies making CX a competition advantage. B2B companies are lucky in a way that they deal with a reasonably finite set of […]
What are innovative examples of customer relationship management (CRM)? If the question is specifically to do with data transparency, I think we have examples all around us. Starting from Blue Dart, FedEx, Amazon to Banks & financial institutions, all of them are providing access to information readily to their customers. Self-Service is the way to […]
What things could be done in a website (apart from UI & other obvious stuff) to improve CX & more conversions? If you want to work on Conversions, then don’t worry about fancy stuff. Identify what are the core experience aspects of your visitors such as device sensitive, quick, easy, effort required to complete the […]
With large Customer base, Organizations don’t know what are the sentiments of customers. Hence gaging it through anonymous surveys will help to estimate loyalty. With smaller group of 100 or less, I assume your sales and service folks already know the reality. Using measures such as share of wallet, repurchase, intent to recommend will be […]
How do companies decide on pay package for their customer service executives? Customer Service is typically measured using Service Levels. Organizations establish the desired service levels that they wish to operate at and then capacitize for that. Compensation of Service Executives is dependent on several factors (external and internal) other than service levels. Some of […]
Customer Experience: Are there any advantages for refunding a client for a problem he experienced before he is actually asking for it? Refunds impacts #customerexperience. It depends on the product/service and the nature of the problem. More importantly the emotional state of the consumer. Its a norm now is some industries to offer 30 day […]
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