Insights

Customer experience (CX) and client centricity are related concepts, but they are not the same thing.Customer experience (CX) refers to the overall perception that a customer has of a company, based on their interactions with it. It includes all touchpoints, such as the website, customer service, and in-store experience, and it covers the entire customer […]

Client centric strategies play a crucial role in a go-to-market (GTM) strategy, as they help to ensure that the products or services being offered meet the needs and preferences of the target customers. A client-centric approach to GTM focuses on understanding and addressing the unique needs of different segments of customers, rather than treating all […]

A Go-To-Market strategy is a plan for how you will bring your products or services to market and reach your target customers. It includes elements such as product positioning, target market, distribution channels, sales and marketing tactics, and key performance indicators. A good GTM can directly improve the chances of the overall company’s business growth rate.Here […]

Improving EBITDA can be a tricky business for B2B companies. There are a lot of factors that come into play, and it’s not always clear what the root of the problem is.For example, if sales aren’t where they should be, it could be because the company isn’t reaching the right market or because their sales […]

Metrics and OKRs serve different purposes and complement each other in various ways.Metrics are specific, measurable values that help organizations track their performance and progress towards specific goals. Metrics are typically used to evaluate performance and make data-driven decisions. They provide a clear understanding of what is being measured and how progress is being made.OKRs […]

Grading in OKRs refers to the process of evaluating the progress made towards achieving the objectives and key results set in the OKRs. The grading process helps to determine the level of success achieved and provides feedback on areas that need improvement.Here’s how to grade OKRs:In general, OKRs are graded on a scale of 0-1, […]

There is a strong linkage between a company’s vision and strategy and their OKRs. OKRs (Objectives and Key Results) are a tool used to align and drive progress towards a company’s overall vision and strategy.Here’s how to create the linkage between a company’s vision and strategy and their OKRs:By creating a clear linkage between a […]

Here’s a general roadmap for implementing OKRs (Objectives and Key Results) across an organization:This roadmap should provide a general framework for implementing OKRs, but the specific timeline, approach, and details will vary depending on the size and complexity of the organization and the specific goals and objectives of the OKR implementation.

Client centricity plays a crucial role in improving EBITDA for B2B companies. When a company is client-centric, it focuses on understanding and meeting the needs of its customers. This can lead to a number of benefits that can help to improve EBITDA.Knowing the Client needs : Firstly, by understanding the needs of its customers, a company […]

Here are 7 problems and their impact of Poor Client centricity in B2B Sales Teams:

B2B companies may find it difficult to improve NPS or client satisfaction for a variety of reasons, including:

Meeting Service Level Agreements (SLAs) in B2B organizations can be difficult for a variety of reasons, including:If your are looking for improving ways to meet your SLAs, please contact us