Insights

Sustaining client centricity can be difficult for a number of reasons, including:

There are several common ways to improve the existing account growth in B2B companies, including:They are all prescriptive. The question is, which one of these is relevant to your organization and why? That clearly depends on your current state, ground level challenges and growth aspirations. Only by implementing relevant strategies, B2B companies can work to improve […]

Agile enterprises are customer centric because they prioritize the needs and goals of their customers in all aspects of their business. Agile methodologies, such as Scrum and Kanban, are designed to be flexible and responsive to change, which allows organizations to quickly adapt to the evolving needs of their customers.In an agile enterprise, customer feedback […]

Blitzscaling is a book by the co-founders of LinkedIn, Reid Hoffman and Chris Yeh, an investor and an author, respectively. The book explores “blitzscaling,” a way to grow your startup quickly by taking big risks. Most of the concepts of Blitzscaling describe classical start-up setups in B2C or D2C. I’ve made an attempt to apply […]

Putting Google’s HEART framework to build your Client Centricity ProgramA decade ago, Google’s researchers, Kerry Rodden, Hilary Hutchinson, and Xin Fu, published a paper on how to measure the UX of web applications. Their principal objective was to clarify how product goals can be mapped to metrics in order to improve the customer experience. This was the […]