If one draws a continuum with Products like Commodities on one side and Coaching/Teaching on the other, Restaurant service probably fits at the center.
Unlike most services, the consumption happens right then and there and in the supplier’s premise. Shelf life is very less and customer requirement is diverse.
You will have the Buyer, Consumer, Decision Maker and Influencer all together sitting in the same desk.
I feel the waiter’s job is the most difficult one in this world.
Restaurant is all about Moment of Truth.
Coming to your question, it actually depends on the restaurant, its product and service quality.
Above 4 areas may be issuers that bother an owner when it comes to Customer Satisfaction!
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